Reputation Sprint
Know what the world says about your brand. Then take control of it.
The Reputation Sprint is a 14-day, fixed-price brand reputation engagement that delivers a comprehensive picture of your current digital standing — and a concrete strategy to improve it. It addresses both the defensive (what is being said about you) and the offensive (what you should be known for).
Commonwealth Marketing builds your Reputation Sprint through CMOS — our AI-powered media monitoring and analysis platform — validated and refined by a senior human consultant with direct experience in media relations and brand communications. You receive a structured authority-building strategy, not a vague set of PR recommendations.
Price: £2,500 | Delivered in: 14 days
What is the Reputation Sprint?
The Reputation Sprint is built for founders, communications directors, and marketing leaders who know their brand's reputation matters but have never had an independent, structured audit of where it currently stands. It is particularly valuable if:
You are unsure what your current media and online presence actually looks like
You want to build authority in a specific topic area before a fundraise, launch, or key business moment
You are experiencing reputational noise — negative reviews, critical coverage, or misleading narratives — and need a plan to address it
You need a targeted media list to build journalist and influencer relationships
You want a crisis response framework before you need one
Who is the Reputation Sprint for?
The Reputation Sprint delivers four guaranteed outcomes:
1. Digital Trust Audit A comprehensive report on your current traditional media penetration, digital perception, and consensus from consumer feedback channels — including social media, online review platforms, and search results. This is your reputation baseline: what people find when they look for you, and whether it helps or hurts your business.
2. Authority Content Pillar Map Identification of high-relevance topics where your business can build meaningful intellectual authority relative to competitors. These are the territory claims that build an expert reputation beyond your commercial offering — the positions that make you the first name journalists, analysts, and buyers think of.
3. Media List A tailored list of journalists, editors, producers, and influencers relevant to your sector and Sprint objectives — built for targeted relationship-building and pitching, not mass distribution.
4. Crisis & Response Playbook A bespoke crisis communications protocol addressing one of your primary reputational risks, identified in consultation during Discovery. This is the plan you need before an incident happens — not after.
What does the Reputation Sprint include?
How does the Reputation Sprint work?
Discovery: You complete a structured intake form covering your brand, sector, current media presence, and primary reputational concerns. A virtual kick-off session aligns objectives and identifies the crisis scenario for the Response Playbook.
CMOS Processing: The Commonwealth Marketing Operating System runs media monitoring, competitive analysis, and digital audit workflows — aggregating your brand's current reputation landscape from multiple data sources.
Human Validation: A senior Commonwealth consultant with a background in media relations and PR strategy reviews and refines the audit, builds the Authority Content Pillar Map, and writes the Crisis Playbook.
Delivery: All four Sprint outcomes are delivered within 14 days of Discovery, with a consultant-led walkthrough of the findings and recommendations.
Why does your brand need a reputation audit?
Most businesses have never had a structured, independent audit of their digital reputation — which means they are managing a commercial asset they cannot see clearly. A single page of negative search results, an outdated media presence, or an absence of industry authority can cost more in lost deals than any marketing campaign can recover.
Unlike reactive PR retainers that bill monthly regardless of what is happening, the Reputation Sprint gives you a complete picture of your brand's standing and a proactive authority strategy in 14 days — at a fraction of traditional agency cost. Every outcome is backed by professional indemnity insurance and senior human expertise.
Frequently asked questions
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A brand reputation audit is a structured assessment of how a business is perceived across media, search results, social platforms, and review channels — designed to identify gaps between how the brand wants to be seen and how it is actually perceived. Commonwealth Marketing's Reputation Sprint delivers a full brand reputation audit in 14 days, priced at £2,500.
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Improving brand reputation requires two parallel strategies: a defensive audit to identify and address negative or misleading content, and an offensive authority-building plan that establishes the brand as a credible voice in its field. The Reputation Sprint delivers both within a single 14-day engagement.
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The Reputation Sprint includes four guaranteed outcomes: a Digital Trust Audit, an Authority Content Pillar Map, a tailored Media List, and a bespoke Crisis and Response Playbook covering one of the client's primary reputational risks.
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Commonwealth Marketing's Reputation Sprint is priced at £2,500, fixed — delivering four structured outcomes in 14 days. Traditional PR retainers for equivalent scope typically run £5,000–£10,000 per month with no defined output and no fixed timeline.
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Every Reputation Sprint is delivered by a Founding Consultant at Commonwealth Marketing with a background in media relations, PR strategy, or brand communications. Harry Burns, Commonwealth's founding consultant specialising in international communications, leads Reputation Sprints for mid-market and enterprise clients.